Re-engagement campaign · Healthcare

    Past prospects, back in the conversation: 68 warm leads in one month

    How a healthcare company used SalesEdge to re-engage medical residency programs with personalized AI follow-up calls, and no added SDR headcount.

    Industry
    Healthcare
    Audience
    Medical residency programs
    Campaign
    Re-engagement
    Timeframe
    1 month
    68
    Warm leads
    Interested prospects handed to the client's team
    4
    Booked meetings
    On the client's calendar
    18.7%
    Connection rate
    Of all outbound call attempts
    1,681
    Calls placed
    Including follow-up attempts

    The challenge

    Earlier AI outreach had already sparked interest: residency programs asked for more information, and received it.

    The next step was turning that interest into real conversations with the client's team, without adding SDR hours.

    What we built

    1. 1

      First outreach

      The SalesEdge agent reached out, and prospects asked for more information.

    2. 2

      Information delivered

      Each prospect received what they requested.

    3. 3

      Personalized re-engagement

      The agent followed up with full context, and routed warm leads and meetings to the client's team.

    One month, by the numbers

    1,681
    calls placed
    Incl. follow-up attempts
    ~314
    live conversations
    18.7% connected
    68
    warm leads for the client's team
    ~1 in 5 conversations
    4
    meetings booked
    In one month

    Why it worked

    Context beats cold

    Prospects had already engaged and received what they asked for.

    Scale without headcount

    Every prospect got a follow-up, with no SDR hours spent dialing.

    Warm leads, ready to talk

    They know the client and expect the call. Each arrives with a summary and transcript.

    Sitting on a database of past prospects?

    SalesEdge turns it into conversations, warm leads and booked meetings.

    Book a demo