Audience Signals

    Arm your agent with signals. Find buyers ready to act now.

    An ICP tells us who could buy. Signals help us find the prospects showing current activity connected to what you sell. We combine both to build a fresher, higher intent audience for your outreach.

    Book a DemoExplore the signals
    Platform screen titled Add a signal to this campaign, showing the Funding activity signal with an Arm button
    Each armed signal finds prospects and enrolls the qualified ones.

    Fit plus timing

    Your ICP is the starting point, not the finish line.

    A company can match every field in your ideal customer profile and still have no reason to respond today. Signals add the timing layer that makes an audience more relevant.

    Leads in Your ICP

    Leads in your ICP who are ready to buy today

    Signals include: they just posted on LinkedIn, received funding, switched jobs, posted a job, and 10 other signals

    We only target the bullseye.
    Agency founder reading her phone at a cafe table with a laptop
    Agency founderExample signal: just raised funding
    VP of Sales checking his phone at an office window with a city skyline behind him
    VP of SalesExample signal: posted a new job opening
    CFO in a navy suit reviewing a tablet in a bright conference room
    CFOExample signal: expanding to a new office

    ICP fit only

    The right kind of company

    Industry, size, geography, role, and other firmographic filters tell us who belongs in your market.

    • A qualified account
    • The right decision maker
    • No clear reason to talk today

    ICP fit plus signals

    The right buyer at a better moment

    Current activity gives the outreach a timely angle and helps prioritize prospects who may be closer to a buying conversation.

    • A qualified account
    • The right decision maker
    • A current signal tied to your offer

    Signal library

    Build an audience around the moments that matter.

    We select signals based on your market, offer, and sales story. Not every signal belongs in every campaign. The right mix gives your outreach a clear reason to begin now.

    Company activity

    Leadership moves, expansion, deals, product launches, financial news, and risk events can each create a timely reason to start a conversation.

    Community news

    Find companies appearing in relevant funding, hiring, company, launch, or product discussions.

    Six company news signal cards: leadership, expansion, deals, products, financial announcements, and risk
    Company news signals inside the platform.

    Growth and employment

    Hiring and career movement often reveal new priorities, budgets, and decision makers.

    Company growth and job postings

    Find companies actively hiring for the roles you sell to, using fresh job postings as the signal.

    Employment changes and tech signals cards with Arm buttons
    Employment changes and tech signals inside the platform.

    Technology signals

    A change in a company's technology can create a new need, a replacement opportunity, or a natural integration conversation.

    Adopted a tool recently

    Find companies that recently started using selected tools and technologies, matched to your industries, size, and locations.

    Find buyers by the tools they use

    Target companies running any of these tools, and thousands more.

    Meta Ads logoMeta Ads
    Google Ads logoGoogle Ads
    HubSpot logoHubSpot
    Shopify logoShopify
    Stripe logoStripe
    Zendesk logoZendesk
    Intercom logoIntercom
    Zoom logoZoom
    Mailchimp logoMailchimp
    QuickBooks logoQuickBooks
    WordPress logoWordPress
    WooCommerce logoWooCommerce
    Google Analytics logoGoogle Analytics
    Squarespace logoSquarespace

    Logos are trademarks of their owners and shown only to illustrate the technologies we can target. No affiliation implied.

    Buyer intent

    Research activity can show when a person or account is actively exploring a topic connected to what you sell.

    People researching your topics

    Find decision makers showing current research activity on topics you select, refreshed daily, then qualify them against your target profile.

    Example opener

    “Hi [Name], I noticed you've been deep in research on [topic] this month. That much reading usually means a decision is close. If it helps, I can share how other [role]s narrowed their shortlist and what they'd do differently.”

    Accounts heating up on your topics

    Find companies showing increased activity around your chosen topics, then identify the right decision makers inside each account.

    Example opener

    “Hi [Name], [Company] has been digging into [topic] a lot lately. When activity ramps up like that, someone senior is usually building a case. If that's you, I can send the numbers other [persona]s used to get it approved.”

    Marketing director at her desk in the evening, engaged while reading industry research on her laptop
    Researching right nowBuyer intent signals surface these people while your topic is still on their screen.

    Industry activity

    Public participation gives your outreach a relevant opening and a clear reason to connect.

    Confirmed conference speaker

    Find confirmed speakers whose events match your market and reach them while the event creates a timely opener.

    Example opener

    “Hi [Name], just saw you're speaking at [event] on [topic]. Quick question before the session: [question your team actually debates]. I'd genuinely love to hear your take, we work with speakers like you on this every week.”

    Engaging thought leaders

    Find people engaging with relevant industry thought leader content across all posts or selected posts.

    Example opener

    “Hi [Name], your comment on [thought leader]'s post about [topic] stuck with me. The point you made about [their point] is exactly what we hear from [persona]s every week. Curious how you're handling it today.”

    Businesswoman speaking on stage at an industry conference, addressing a blurred audience
    Your next customer just walked on stagePublic moments make the first message feel personal, not cold.

    Competitive intent

    Engagement around competitors can reveal people already thinking about the category you serve.

    Engaging a competitor's posts

    Find people engaging with selected competitor posts across LinkedIn.

    Competitor company pages signal card with an Arm button
    A competitive intent signal inside the platform.

    How we build the audience

    From a live signal to a relevant sales conversation.

    Signals narrow the timing. Your ICP and qualification rules still decide who enters the campaign.

    01

    Define your ICP

    We map the companies, roles, industries, size, and locations that make a prospect a real fit.

    02

    Choose meaningful signals

    We select the events and behaviors that create a useful reason to talk about what you sell.

    03

    Find the right people

    We identify decision makers at matching accounts and verify that they belong in your audience.

    04

    Personalize the opening

    The signal gives each message context, so outreach starts with relevance instead of a generic pitch.

    05

    Move interest to a meeting

    Replies are qualified and nurtured until the right prospects are ready for your calendar.

    Operations leader smiling at a message on her phone in a busy office
    VP of OperationsExample signal: recently promoted
    Director of Marketing in rolled-up sleeves smiling at his phone in his office
    Director of MarketingExample signal: engaged with a competitor's post

    The person on the other end

    Behind every signal is a real person with a real reason to talk.

    A new hire, a fresh funding round, a question about a competitor. These are busy decision makers and leaders who are already thinking about the problem you solve. Signals help your message land while it still matters to them.

    See who we would reach for you

    Why signals matter

    Stop treating every qualified account like it is ready at the same time.

    Signals help us focus attention where something has changed, while your ICP keeps the campaign grounded in real fit.

    Better timing

    Reach prospects when a current event or behavior gives them a reason to pay attention.

    More relevant messages

    Start with something happening in their world instead of forcing a generic introduction.

    A fresher audience

    New signals keep adding qualified prospects instead of recycling one static list.

    Stronger sales context

    Your team knows why each prospect entered the campaign and what may matter to them now.

    Put the audience to work

    One signal-built audience, three ways to start the conversation.

    LinkedIn Outreach

    Build relationships from each rep's own profile.

    Use current signals to create a relevant connection request, grow the right network, and start conversations with decision makers.

    Explore LinkedIn Outreach
    Outbound SDR

    Turn the leads you already paid for into booked meetings.

    Your CRM is full of leads nobody ever called back. A dedicated outbound team works every one of them until it books or closes the door.

    Explore SalesEdge SDR
    Cold Email and LinkedIn

    Reach more right-fit buyers across two channels.

    Use the same fresh audience for coordinated cold email and LinkedIn outreach, with each message grounded in a current reason to talk.

    Explore SalesEdge Outreach

    Build your next audience around fit and timing.

    Book a demo and we will map the signals that make sense for your market, offer, and sales motion.

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