Multichannel outbound · LinkedIn + Email

    From cold outreach to revenue: 25 meetings and 4 closed sales in 30 days

    A SalesEdge Outreach campaign that combined LinkedIn and email to start conversations, book meetings and close new business.

    Channels
    LinkedIn + Email
    Prospects
    3,625
    Touches
    8,155
    Timeframe
    30 days
    25
    Meetings scheduled
    12.25% of replies became a meeting
    4
    Sales closed
    Within the same 30 days
    16%
    Meeting to sale
    Of scheduled meetings closed
    204
    Prospect replies
    Across LinkedIn and email

    From outreach to revenue

    1. 3,625
      prospects enrolled
    2. 8,155
      outbound touches
    3. 204
      replies
      2.5% reply rate
    4. 57
      positive or engaged
      28% of replies
    5. 25
      meetings
      12.25% of replies
    6. 4
      sales closed
      16% of meetings

    Performance by channel

    LinkedIn

    Connection requests
    1,164
    Accepted
    386
    Acceptance rate
    33.2%
    Replies
    104

    Email

    Emails delivered
    6,143
    Delivery rate
    ~99%
    Replies
    100
    Positive outcomes
    16

    What the 204 replies said

    Positive35
    Engaged22
    Follow up later39
    Not interested73
    Unclassified35

    57 replies (28%) were positive or actively engaged, and 39 more asked to follow up later.

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