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    SalesEdge Outreach

    Outreach Financial Model

    Model the unit economics of an outbound outreach to booked call to close funnel. Move any assumption and every number updates live.

    Assumptions

    Edit any value

    cost per qualified opt-in, typ. $50–$80

    $

    all-in cost per qualified appointment, typ. $100–$300

    $

    booked calls that show up, typ. ~70%

    %

    shows that buy, typ. ~25%

    %

    collected up front per client

    $

    full deal size per client

    $

    SalesEdge fee plus list and data cost

    $
    Profitable on cash · $8.75 back for every $1

    Booked sales calls / mo

    25

    18 show up, about 4.4 become new clients

    Revenue / mo

    $43,750

    $38,750 net after your $5,000 investment

    Return on every $1

    $8.75

    back for every $1 you invest

    $5,000 invested → 25 booked calls → 18 show up → 4.4 new clients → $43,750 revenue

    Funnel, monthly volume

    77 leads → 4 clients
    Opt-insLeads
    77

    33% booking rate

    ApptsBooked calls
    25

    70% show rate

    ShowedLive calls
    18

    25% close rate

    PaidClosed clients
    4.4

    Monthly P&L

    $5,000 investment · 25 calls
    Contract value booked$65,625
    Cash collected up front$43,750
    Outreach investment– $5,000
    Net, cash collected$38,750
    Net, full contract value$60,625

    Cost per new client

    $1,143

    Your outreach investment to win one client worth $10,000 up front ($15,000 full contract).

    Break-even close rate

    2.9%

    You break even closing just 2.9% of calls. This scenario assumes 25%.

    Pays for itself

    Month 1

    Cash collected covers your outreach investment inside the first month.

    What to do next

    all healthy

    Your numbers are healthy, so scale volume

    At $8.75 back for every $1, volume is your biggest lever. Each extra $1,000 a month in outreach adds about $7,750 in net cash at these numbers. Keep an eye on cost per lead and show rate as you scale.

    Want these numbers running in your business?

    We install the outreach system, the follow-up, and the booking engine, then hand you the dashboard.

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